Realtors Need To Blog

The real estate market has seen rapid change over the last few years. With the advent of the internet and the onset of the information era, consumers are using individual realtor websites to view homes before even contacting a real estate agent. It is estimated that 84% of 30 to 49 year olds use the internet to find information and make buying decisions, so if realtors are not reaching that prime demographic online, they are missing a significant amount of business.

Blog Marketing Reaches Real Estate Consumers

There are millions of searches conducted every month for search terms or phrases relating to every aspect of buying or selling real estate. It is the real estate professionals that are found on search engines that are the top producers. 78% of real estate buyers start the search for a home or property online and Yahoo, Google, AOL and MSN are where customers begin their search. Over 89% of people who are visiting a web site for the first time will use a search engine. Over 95% will use just those four search engines. Over 70% of people would rather switch engines than go into the second page of results.

Real Estate Blog Marketing Benefits

Blog marketing positions the main website higher in the search results of the major search engines, thereby increasing traffic and sales from the website.
Blog marketing establishes the realtor as an expert in their field. There are hundreds if not thousands of realtors in any one area. A blog helps realtors separate themselves from the competition. The blog writer becomes an authority for what they do.
Blog marketing provides another avenue to market to potential customers through subscription to the blog. Real Estate Blog Marketing blogs are set up to make it very simple for people to subscribe to your information and marketing messages.
Blog writing shows that you are the technology leader in your market. The blog as a business tool is a fairly new but rapidly increasing phenomenon. Bloggers can add pictures, along with audio and video podcasts to their writing, demonstrating a grasp of new technologies.

It is not a question of whether real estate professionals should use blogs, it is more a question of when they start. Blogging is here to stay and will only become more prevalent with time. Realtors who start now will have a competitive advantage over their competition. Realtors who do not write will be left behind.